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Revolutionary Skincare Breakthroughs from Israel

Written by: Lexi Sachs

The beauty industry is undergoing a remarkable transformation, propelled by groundbreaking technological innovations that are redefining the way we perceive and enhance our physical appearance. Among the global frontrunners leading this transformative wave is Israel, a country renowned for its remarkable achievements in the fields of science, technology, and entrepreneurship. More specifically Israel has created significant advancements in skincare technology, having a number of businesses and research facilities leading the way in creating cutting-edge remedies for diverse skin issues. Some of the most notable new skincare technologies in Israel are: Laser and Light-Based Therapes, Dead Sea Minerals and Mineral-Rich Products, Plant Extract and Botanicals, Stem Cell Research, and last but not least, AI personalized skincare solutions.

Israel is home to a wide array of laser and light-based therapies that have revolutionized the field of aesthetics and skincare. Some of them include Alma Lasers and Novoxel. Alma Lasers is an Israeli company that specializes in the development and manufacturing of laser, light-based, and radio frequency devices for aesthetic and medical applications. Their products include technologies for hair removal, skin rejuvenation, vascular and pigmented lesions, and tattoo removal, among others. Novoxel is an Israeli company that specializes in the development of advanced medical and aesthetic laser devices. Their products include lasers for hair removal, skin rejuvenation, vascular lesions, pigmentation correction, and fractional skin resurfacing.

Moving into research of new materials for the cosmetics industry, Israel is known for its dead sea minerals and mineral rich products. These products are personally my favorite skincare products because they have the ability to nourish, hydrate, and strengthen the skin. As we already know, Israel is home to the acclaimed Dead Sea and renowned for its waters and mud abundant in minerals. Skincare products have been developed using these minerals, including magnesium, calcium, and potassium.

The skincare brand Ahava specifically is an extremely popular brand in Israel that was acquired by Fosun for NIS 290 million ($77 million) and is well known for their Dead Sea mud masks, mineral-rich bath salts, and mineral body lotions/moisturizers. The mud masks help to cleanse, detoxify, and nourish the skin, leaving it feeling refreshed and revitalized. The company has a range of bath salts that are infused with the minerals from the Dead Sea. These bath salts provide a soothing and therapeutic experience, promoting relaxation and helping to alleviate muscle tension and stress. Ahava also offers a variety of body lotions and moisturizers that harness the hydrating and replenishing properties of Dead Sea minerals. These products help to moisturize, soften, and nourish the skin, leaving it smooth and supple. All of these products are highly regarded for their therapeutic benefits. Along with this, The Israeli skincare industry has been exploring the potential of diverse plant extracts and botanicals for several skincare purposes. In the scholarly article, “Main Benefits and Applicability of Plant Extracts in Skin Care Products” by Ana Sofia Ribeiro, Maria Oliveira, José Manuel Sousa Lobo, and Marilene Estanqueiro, These researchers have found specific plant compounds with antioxidant, anti-aging, and anti-inflammatory properties that can be beneficial in skin care formulas. The natural ingredients in these products offer gentler alternatives compared to formulas with tons of chemicals and have become incredibly popular for customers looking for plant-based skincare products.

As artificial intelligence (AI) has taken over the technical world, Israeli companies are taking advantage of machine algorithms to create personalized skincare solutions. These algorithms are personalized to each and every skin type and analyze people’s genetic factors and lifestyle conditions. For example, the company MeNow.AI has created a unique virtual makeup try-on platform that utilizes advanced AI algorithms and facial recognition technology. This platform allows users to virtually try on different makeup products and shades in real-time, eliminating the need for physical product samples or in-store testing. By leveraging computer vision technology, MeNow.AI platform can accurately simulate the appearance of makeup on a user's face, providing a realistic and interactive experience. Last but not least, Israeli scientists have done tons of research on stem cells repairing damaged skin tissue, stimulating collagen production, and improving overall skin health. Researchers have coined this term as the “Anti-aging breakthrough.” Although this research is still in progress, scientists will say that this research can lead to aging, scars, and other skin condition treatments.

Israel's advancements in skincare technology have not only transformed the industry but have also improved the lives of individuals worldwide. With their relentless pursuit of innovation and commitment to scientific excellence, Israel continues to push the boundaries of skincare, offering exciting expectations for the future of healthy and radiant skin.

Interested in exploring cutting edge technology in beauty tech in Israel? Contact Tech It Forward at

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