From Beauty to Biomarkers: The Rise of Home Diagnostics in Health and Personal Care

The personal care industry is changing fast. Consumers no longer settle for one-size-fits-all promises; they want proof, science, and personalization. Home diagnostics in personal care are stepping into that gap, bringing tools once found in clinics into the home. From skin and hair analysis to hormone and microbiome testing, diagnostics are becoming the new foundation for trust between brands and consumers. 

At Tech It Forward, we are at the forefront of Innovation, continuously meeting new startups in the field while understanding the trends from the industry. That’s why we can say that startups are leading this revolution, and their innovations are already reshaping the future of beauty and wellness. 

Startups to Watch in Home Diagnostics

These companies are leading the shift toward personalized, tech-powered personal care and health. Here's a look at some of the most exciting players we've encountered:

Sequential Skin (Singapore/UK): A skin microbiome test that connects results directly to tailored skincare recommendations.

Tulipon (Israel):  Known for its “diagnostic tampon,” enabling women to discreetly test for infections and imbalances at home.

Healthy.io (Israel): Transforms a smartphone into a clinical-grade urinalysis kit, detecting UTIs, kidney issues, and pregnancy-related conditions.

Viome (USA): Offers saliva, stool, and blood tests to analyze the microbiome and provide personalized nutrition and wellness advice.

Binah.ai (Israel): Measures health indicators like heart rate, oxygen saturation, and stress levels using only a smartphone camera and AI.

Imma.Health(Israel): Creating the first at home ovarian stimulation monitoring system for IVF.

SiPhox Health (USA):  Developing lab-on-a-chip blood diagnostics for rapid at-home testing.

Abionic (Switzerland): Creates capsule-based, ultra-rapid diagnostics for allergies, deficiencies, and more.

What connects all of these innovators is the way they’re turning health and personal care into something measurable and individualized. Diagnostics empower consumers to know their bodies better, and they give brands the chance to offer customized products,and solutions that truly feel designed for one specific person.

For health and personal care companies, what we see is that this isn’t just a passing trend, but a major opportunity and a new way consumers want to be approached. 

At Tech It Forward, we see diagnostics as one of the most exciting frontiers in personal care. By connecting global corporations with pioneering startups, helping shape an industry where products are personalized for every individual. Connect with us here: contact@techitforward.com