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  • Writer's pictureJennifer Elias

Adi Yehezkeli of Fabumin, Scouted by Tech It Forward, Recognized as 2023 Cartier Women’s Initiative

Tel Aviv, Israel - Tech It Forward, an Israeli-based innovation hub dedicated to promoting leading Israeli technologies internationally, is proud to announce that one of their startup partners’ Adi Yehezkeli, CEO of food-tech startup Fabumin, has been selected as a fellow for 2023’s Cartier Women's Initiative (CWI) prestigious Fellowship program.

Fabumin was scouted by the Tech It Forward team in 2022 as part of their technology research analysis and startup sourcing for the top Israeli female-led and owned impact startups for CWI.

"The Cartier Women's Initiative is an international entrepreneurship program that empowers women founders to create market-based solutions to global challenges," said Jessica Rosner, co-founder of Tech It Forward. "We are thrilled that Adi Yehezkeli and her team at Fabumin have been recognized for their innovative plant-based egg substitute that performs exactly like egg protein in food products, while also saving the environment and enhancing animal welfare. When we met Adi, we immediately identified a groundbreaking technology, a true Israeli gem and an entrepreneur with tremendous potential''.

In addition to their sourcing and promotion of the initiative work for CWI, Tech It Forward also assisted CEO Adi Yehezkeli with her application process.

The connection of Tech It Forward to CWI has changed my personal and professional life, because when women help women, wonderful things happen!” Said Adi Yehezkely, CEO of Fabumin. “It is a privilege for me to be in one line with wonderful women who are inspiring and changing the world.“

CEO Adi Yehezkeli and her team have been selected for the science and technology pioneer award. As a Cartier fellow, Yehezkeli will receive financial capital support, human capital support, and social capital support, which will help her scale up Fabumin's impact on the world. Yehezkeli joins 32 other female entrepreneurs from around the world who have created successful market-based solutions to global challenges. This is the first year that the Cartier Women's Initiative has had a presence in Israel, and it is an honor to have an Israeli women entrepreneur among the selected fellows.

"Israel is not stopping when it comes to producing top tier entrepreneurs. It's been over a decade that we are supporting the ecosystem, and we keep being amazed by the level of technologies, and the abilities of people to adapt to the world's challenges. This makes us hopeful for the future'', said Jennifer Elias, co-founder of Tech It Forward.

About Tech It Forward: Tech It Forward is a Tel Aviv based innovation hub, aiming at boosting innovation via creating customized programs between Israeli startups and international investors and corporations. They make sure innovation teams find the right matches to solve their challenges, boost their innovation and efficiency, build new products, and gain competitive edge. They work with worldwide clients such as: Natura, Sicredi, Pepsico, Pegasus Tech Ventures, Seed Group.

About Fabumin: Fabumin has developed a patented replacement for albumin, the protein found in egg whites and a major raw material in the global food industry. Produced from food industry waste, the company's product is natural, herbal, hypoallergenic, and sustainable, with a fully functional range similar to that of albumin and egg powder. The product consists of powdered raw material and has a long shelf life. It is also multifunctional and can be used in a variety of different foods, including sauces, bread, ice cream, pastries, and more.

About Cartier Women’s Initiative: Since 2006, Cartier Women’s Initiative seeks to drive change by empowering women impact entrepreneurs, providing them with financial, social and human capital support to grow their business and build their leadership skills. This annual international entrepreneurship program is open to women-run and women-owned businesses from any country and sector that aim to have a sustainable social and/or environmental impact. Launched in 2006, Cartier Women’s Initiative has since supported 262 women changemakers hailing from 62 countries and has awarded a total of $6,440,000 in grants to support their businesses, all driven by a common conviction: Solving the most pressing global challenges.

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